Boris Johnson's Covid booster jab campaign has been mocked online for looking like a knock-off of the hardware store, Wilko.
On Sunday night the PM addressed the nation in a special pre-recorded TV broadcast and warned that the UK "is now facing an emergency" in the battle against the Omicron variant.
He urged every single adult to take up the booster Covid vaccine jabs sooner rather than later as part of an "Emergency Omicron Boost".
As part of that effort, everyone over the age of 18 will be offered a booster jab before New Year's Day – bringing the previous deadline of the end of January 2022 forward by a whole month.
In the message directly from Downing Street, Johnson said: "No-one should be in any doubt: there is a tidal wave of Omicron coming, and I’m afraid it is now clear that two doses of vaccine are simply not enough to give the level of protection we all need.
"But the good news is that our scientists are confident that with a third dose – a booster dose – we can all bring our level of protection back up."
With the new announcement, the government also revealed a new slogan called "Get Boosted Now".
However, Twitter users have quickly taken to the social media platform to mock its design, with one comparing to Wilko.
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The tweet read: "No mystery where the government got its design inspo for its booster message at the end of Boris Johnson's speech just now".
Another Twitter user posted a comparison with the Cadbury chocolate Boost, simply stating: "Get boosted now".
A third tweeted a meme including the Turbo Man Booster toy with the words, "The Christmas present nobody wanted".
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