Eating habits have spiralled for nearly a third of Brits who have turned to comfort food during the pandemic.
Any resolution to eat better in 2021 has already been thrown out the window by 91% of adults polled by WW UK.
Of the 2,000 people asked, four in ten have admitted to tucking into more comfort food than they usually do, with 17% even indulging in a daily treat throughout January.
Zoom calls with family and friends have been blamed for evenings of wine and cheese tastings over virtual parties.
A new range of ‘fakeaway’ dishes have been created by wellness brand WW, to beat the bulge via Uber Eats.
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Anna Hill from WW UK said: “Many of us have the best of intentions to stick to our healthy eating goals at the start of the year, only to struggle to keep it up a few weeks in.
“We want to demonstrate that eating healthy doesn't mean you need to restrict yourself as this will only cause cravings and lead to unhealthy food choices.
“The WW Menu on Uber Eats showcases the types of foods you can still eat while following the WW programme, where no food is off limits."
The study also found that other New Year’s resolutions Brits are already having difficulty with include saving more money, drinking more water – and cutting down on screen time.
Others have struggled to keep up with plans to exercise more, go to bed earlier and drink less caffeine.
And after starting a New Year’s resolution on the 1st, it took less than five days, on average, for adults to waver.
More than a third of those polled via OnePoll believe lockdown made it tricky to stick to their goals, and 31% said the depressing news about the coronavirus made them feel less stringent about their resolutions.
Toussaint Wattinne, general manager of Uber Eats UK and Ireland, said: “Sticking to New Year’s resolutions can be tough in any year, but with everything going on at the moment it’s harder than ever.
“January is the perfect time to launch this delicious fakeaway menu with WW to help those struggling with their resolutions, or simply for those who want a tasty meal as a guilt-free treat.”
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