Brits have unveiled their lucky charms, including coins, horseshoes – and pants

A poll of 2,000 adults found 42 per cent own an item which they believe brings them good fortune.

Other belongings include keyrings, and pictures of a loved one, along with socks, shoes and even chairs.

Tattoos are considered to be lucky by some too, as are teddy bears, four-leaf clovers, and receptacles such as glasses, cups and mugs.

The study, commissioned by Buzz Bingo to mark over £1m won on its £50k Big Buzz Special jackpot, found two thirds of adults believe in good and bad luck.

Richard Kearns, Head of Bingo at Buzz Bingo, said: “We all take strength from other things – whether that’s other people or physical objects.

"So, it’s quite understandable those polled own items which they consider to be lucky.

“We often see members choosing the same electronic touchpad or sitting in the same seat each time they visit one of our clubs.

“We love these quirky rituals and it’s even better when we see the true delight in those member’s faces when they get a win and feel like their charms have played their part!”

The research also found 49 per cent of those polled are superstitious, and three quarters actively do and don’t do certain things for fear of being burdened with bad luck.

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More than a third have avoided walking under ladders, a quarter have opted not to open umbrellas indoors, and 20 per cent have avoided putting their shoes on tables.

According to 15 per cent, not following these superstitions and similar can result in losing items.

Other outcomes include suffering financially (15 per cent) and breaking ‘something’ (15 per cent).

And 15 per cent are certain bad things have happened to them as a direct result of contravening superstitions.

However, those polled don’t just change or adopt particular behaviours to keep misfortune at bay – some also do things to get good luck.

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These include crossing their fingers (36 per cent) and picking up pennies (30 per cent).

A third also have a lucky number with seven the most popular.

Nearly two thirds (64 per cent) of those with a lucky digit incorporate it into their life, such as sitting at tables with that number and choosing options associated with it.

In a similar vein, 28 per cent consider Friday the 13th to be an unlucky day, and a fifth actively avoid the number 666.

The research, carried out through OnePoll, also found a third believe in horoscopes, with 26 per cent of the opinion zodiac signs have an impact on someone’s luck.

A spokesperson for Buzz Bingo said: “The study shows superstition can have a big impact on the lives of many of us and some will go to great lengths to protect their luck."


  1. Ring

  2. Bracelet

  3. Necklace

  4. A coin

  5. Keyring

  6. Picture of a loved one

  7. T-shirt

  8. Watch

  9. Glass/cup/mug

  10. Socks

  11. Wrist band

  12. Lucky cat

  13. Pair of pants

  14. Horseshoe

  15. Locket

  16. A tattoo

  17. Pair of shoes

  18. Scarf

  19. Teddy bear

  20. Pocket watch

  21. Bag of leaves / herbs

  22. Brooch

  23. Four-leaf clover

  24. Phone charm

  25. Lucky chair

  26. Pair of spectacles

  27. Hand-me-down handkerchief

  28. Hip flask

  29. Flag

  30. Novelty pants

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