Coca-Cola has confirmed "holidays are coming" as fans eagerly await Christmas Truck Tour dates.
For many Brits, nothing says Christmas is on the horizon once again quite like Coca-Cola's famous TV advert jingle and seeing the brand's giant red lorry out on the road.
Much like last year, the drinks giant appears to be revelling in fans' excitement on social media for the truck's return.
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A series of cryptic responses to tweets have been enough to suggest supermarkets up and down the country are yet again set to host the iconic Coca-Cola lorry over the next several weeks.
No message has been more telling than that shared in response to someone asking when dates for this year's tour will be announced.
Coca-Cola GB replied: "Let's just say that #holidaysarecoming," followed by eyes and Father Christmas emojis.
Such is the hype surrounding the Truck Tour that the firm has been faced with inquiries regarding it since October 21 – over two months before the big day.
In among odd complaints about empty cans and deflating branded footballs, Coca-Cola has replied to several followers' tour questions.
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Someone said a few weeks ago: "It's got to be about a month until the #Holidaysarecoming Coca-Cola truck advert, from 1995, airs. Am I right?"
In typical cryptic fashion, the brand has kept its cards pretty close to its chest, not responding until recently with only festive emojis.
"November so it must be nearly time for the @CocaCola_GB Christmas ad #HolidaysareComing," another follower wrote.
As third asked: "@CocaCola_GB any news on the truck tour for this year? Is it going ahead? #holidaysarecoming."
"Keep an eye on our social pages," was the brand's reply.
The famous red truck has been a festive staple since it appeared in the soft drink company's iconic Holidays Are Coming advert in 1995. Since then, the trucks have grown in popularity and head up and down the UK on an annual Christmas Truck Tour.
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The tour was cancelled in 2020 due to the coronavirus pandemic, but returned last year on a smaller scale than usual with dates and destinations only announced a day or so before to avoid Covid-19 related cancellations.
The truck visited a number of UK cities last year including Glasgow, Manchester and Cardiff.
The Daily Star has approached Coca-Cola for a comment and will keep readers posted on dates and locations for the legendary Christmas Truck Tour.
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