A pet dog has been forced to eat a pot of chilli chicken during a live-streamed video as part of a shocking binge-eating trend online.
The disturbing trend started after China's crackdown on "chibo" or "mukbang" vloggers, who earned income through sharing videos of eating large quantities of food on social media.
While the government blocked all content from popular live-streaming sites such as Douyin, a Chinese version of TikTok, pet owners in China have taken advantage and started to do it on their dogs.
In one clip, a dog owner feeds his German shepherd a bowl full of Sichuan chilli chicken, which gives a tingling and numbing sensation.
He is heard saying: "Alright, let's give our handsome Shuaishuai a taste of Chongqing. This is a dish of chilli chicken."
The German shepherd appears to be crying with tears coming down the corner of his eyes as he chows down on the spicy dish.
"He is enjoying it," the man adds.
Another video captured a husky being forced to eat a bag of popping candy while his owner holds onto his snout.
Other dogs owners claimed to set a challenge for their pooches and one filmed a corgi and a golden retriever drinking eight different kinds of pet milk at one time.
It ended with the corgi lying on his back in visible discomfort.
Dog owners have since been slammed for abusing their pets after the unsettling videos became the latest trend on Chinese social media.
Viewers called for a ban on using adorable pets to gain click rates and appealed to users to report on such videos.
One concerned pet lover said: "The dog is clearly not enjoying it, stop it right now!"
Another wrote: "He can't take it anymore, it's too spicy for a dog. This is too cruel to watch."
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