Prince Harry and Meghan Markle "have a lot to prove" following their $166 million (£120m) deal with Netflix, a royal expert has claimed.
Despite being welcomed with open arms to the United States, it is claimed that the "bankability" of the power couple could wane fast.
Writing for news.com.au, royal commentator Daniela Elser claimed that the pair are heavily reliant on their image and brand to secure their deals.
The Sussexes seized the world’s attention when they announced they would be stepping back as working royals and moving to the US.
An infamous bombshell interview with Oprah Winfrey propelled the couple even further with its allegations of racism at the palace.
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Oprah has now been nominated for an Emmy on the back of the interview, something Elser argues Harry and Meghan may need to match to show they "genuinely deserve" success in Hollywood.
Elser argued that despite their massive deal with Netflix, they have yet to release very much content with the platform.
"If Harry and Meghan don’t want to be written off as a marketing gimmick if they want, in the years to come, to keep pulling in those nice big cheques full of delicious zeros, then they are going to prove they are worth the investment," she wrote for the Australian publication.
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"So far, they haven’t exactly set Hollywood on fire."
Elser explained that the couple’s ability to generate good PR was central to their appeal, even suggesting that if interest in them were to drop they might find it far more difficult to strike further deals.
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At present, it is unclear exactly what may be in the pipeline despite reports of a diverse range of projects included in the Netflix deal.
The move caused huge controversy in the Royal Family, with relations between Harry and his brother William allegedly badly affected by the decision.
Harry recently returned to the UK to unveil a statue of his and William's mum Princess Diana before returning to his family in the US.
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