King Charles cannot follow in his late parents' footsteps and use the "family monarchy" as a brand, an expert has claimed.
Royal author and historian Tessa Dunlop says the monarch must find a new "potent" brand because of his failed marriage with Princess Diana.
Her remarks come in line with the 75th wedding anniversary of the late Queen and Duke of Edinburgh this week.
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Charles watched his parents' marriage last for a strong 73 years until Philip's death last year. But his own marriage to Diana was cut short with a divorce.
He celebrated 17 years of his marriage to Queen Consort Camilla in April but Ms Dunlop believes the brand still cannot go on, reports Mirror.
The author said: "Seventy-five years ago Princess Elizabeth walked down the aisle with her war-hero husband, Philip.
"The stunning pair were instant trend-setters – 200 million listened to the wedding of the decade in a record-breaking year for tying the knot.
"Britain’s pin-up family, the House of Windsor, had reached dizzy new heights. Within a year Prince Charles was born; the original baby boomer, his arrival sealed the deal for family monarchy.
"In this era of the nuclear family, divorce laws didn’t change for over twenty years.
"Irrespective of what happened behind closed doors Elizabeth and Philip were the perfect couple in a fast-changing society. Theirs would prove a tough act to follow."
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She added: "By 1980 the pressure on Charles was huge. Britain wanted another royal wedding. On the surface, his marriage looked like the perfect second act – another blushing bride with her sailor-prince.
"But times had changed: divorce was prevalent, celebrity culture distorting, infidelity unacceptable. Charles and Diana’s giant wedding ended in giant failure. Family monarchy fell apart.
"Charles is the product of his generation just as his parents were of theirs. But can our everyman king find a new brand as potent as family monarchy? Let's hope so for the sake of our divided nation."
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