It could be last orders for the humble pint as Gen Zs turn to more trendy tipples.
The sobering study reveals that almost a quarter (23%) of under-30s Brits have never drunk a pint of draft beer or lager – with 12% claiming it is what their grandad would drink at the pub.
More than a quarter (28%) prefer spirits with mixers, while 35% of youngsters opt for cans of craft ales or continental-style bottled beers instead.
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Overall, 18% of the under-30s surveyed believe pints make you fat, with more than one in 20 (6%) now choosing to go alcohol-free on nights out.
Almost a fifth (17%) even confess they’d rather break a sweat at the gym than go to the local pub for a pint or two.
The study, by insights agency Perpsectus Global, found a further 19% shun the whole pub experience, saying they find them depressing, gloomy places.
Jon Horsley from Perspectus Global said: “Our research indicates that the humble pint is not a popular tipple with younger Brits, who instead prefer spirits or cans of craft ale instead. This could very sadly, see the pint of lager, as we know and love it, die out within a generation.”
But as younger generations turn down pints at the pub, 63% of the over-fifties polled said the pint of beer is a British institution, with 22 per cent insisting there’s simply no better drink than an ice-cold pint.
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And 34% miss getting a pint in a proper pint mug, while 43% claim these days there is never enough head.
But one in 20 claim you can’t find a good pint anywhere these days, with a further 5% saying that 21st-century pubs have forgotten how to serve them properly.
The history of the humble pint begins in 1698 when an Act of Parliament was passed saying that ale and beer should be sold in pints, full quarts (two pints) or multiples thereof, in order to stop cheapskate publicans shortchanging their customers.
Tankards were used until the 1800s when better filtration meant that beer could be much clearer and glass was introduced so customers could see what they were drinking.
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