Pie War as Greggs accused of launching full scale invasion of Cornwall

Greggs is at the centre of a 'Pie War' after the bakery chain was accused of embarking on a 'full scale' invasion of Cornwall.

The northern-based bakery chain has faced an almost Sisyphean task establishing the business in the stubborn home of the pasty, with people rallying against it.

However, after opening up in Cornwall's county city of Truro in December, it appears the chain is emboldened – with planning permission currently being sought for a branch at the Esso filling station on the A30 at Altarnun near Bodmin Moor.

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And a further store looks set to open at a new service station development in Newquay, after an eyebrow-raising advertising hoarding appeared there, meaning Greggs in Cornwall could number five in total.

In its submission to Cornwall Council for the Bodmin Moor branch, Motor Fuel Limited said it planned to extend its site with a "Greggs Food to Go" and continue to operate 24/7.

No further details have yet been released on the Newquay development.

The bakery chain, which began serving customers in Truro for the first time in December last year, has long faced a battle to establish a foothold in the 'home of the pasty'.

It tried to open its first store in Cornwall in 2019 in Saltash, close to the Devon border – but it closed after just nine months following a lack of trade.

Before the Truro opening, it opened two shops in Cornwall but these are tucked away at Penngyllam Industrial Estate on the outskirts of Launceston and Cornwall Services by the A30.

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But locals said they never believed they would try and open one in the 'heart of the county.'

The move into Truro was treated as an all-out "declaration of war" with the site a mere stone's throw from Cornish pasty makers Rowe’s and Warrens.

One resident described it as "the Devil's spawn" and another saying that any new stores that try to open in Cornwall "won't last".

The Cornish Pasty Association said: "Greggs does not make their products in Cornwall and therefore do not sell the highly prized, genuine PGI Cornish pasties that our members make.

"We believe it’s important that people have a range of products to choose from and are confident that the Cornish pasty’s future will not be jeopardised by the presence of Greggs."

Greggs has been contacted for comment.

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