Daring pals risked a terrifying 400ft drop by jumping for a photoshoot on a cliff edge prone to landslides.
Two women were pictured ignoring health and safety warnings at Birling Gap near Eastbourne, East Sussex on Easter Sunday, The Sun reports.
As though stepping towards an "unstable" and "constantly changing" cliff edge was not dangerous enough, the friends decided to jump on cue for a reckless action shot.
The National Trust, which looks after Birling Gap, warns visitors on its website: "The Seven Sisters and the chalk cliffs are constantly changing. This creates the beautiful coastline that we see today.
"Cliff falls and erosion are part of this changing landscape. Cliff falls and landslides can happen at any time and without warning. We advise visitors to act sensibly when visiting the area and to stay away from the cliff edge.
"We have permanent signs in place warning visitors of the danger.
"It isn’t safe to sit or stand close to the edge of the cliffs, they may be unstable or undercut in places. We also advise visitors to stay away from the base of the cliffs when walking on the beach in case of cliff falls."
The friends were not the only ones who made the trip to the coastal beauty spot on Sunday but few others were seen repeating their heart-stopping antics.
Up to 50 cliff falls have been recorded along East Sussex's stunning coastline over the last year, which has led to a warning from the county council.
An East Sussex Council spokesman said: "If you're heading out for a coastal walk this weekend, stay away from cliff edges and bases."
Less than a three mile hike away at Beachy Head, a daredevil base jumper had to be airlifted to hospital over the weekend after his parachute failed to open.
The man, believed to be in his 40s, survived the 530ft fall with two broken legs but it was not enough to stop his mates jumping the following day.
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